Lawyers poised to sue US junk food manufacturers

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The Effects of Banning Junk Food Advertising

We develop a structural model to analyze the effect of banning advertising on market equilibria and welfare in junk food markets. We consider the impact on demand and prices, and we show how to quantify welfare effects when advertising might lead consumers to take decisions that are inconsistent with their underlying preferences. We use transaction level data on the potato chips market and find...

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ژورنال

عنوان ژورنال: BMJ

سال: 2002

ISSN: 0959-8138,1468-5833

DOI: 10.1136/bmj.324.7351.1414